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Social media it is all around us. Everywhere you look you will see signs to follow a company on one of the main 3 sites. While following the sites can be a clever way to play, what about those who want to incorporate work into the mix.

Many businesses are jumping on the social media wagon and with great results. There are more and more companies offering customers incite and tips on their business services. Coupons are another great avenue. Twitter can be linked to the main page of the website, which can be full of coupons and special offers for the customer to try. Large companies are utilizing these free avenues of business advertising and are becoming quite successful at it.

So how does one exactly establish a web presence through Twitter. First one there should be some exploring done. The best way to do this is to simply set up a personal account and check out the site. Look how other companies are doing it and individuals. Everyone from Hollywood A listers to carpet cleaning companies are utilizing this social outlet. There are some really neat pages on Twitter, which could be a great learning experience, by simply following what they do. There really is no right or wrong answer with social marketing.

True other social networking sites do have a great deal more of followers, but Twitter is holding its own at around 11,000. So why use social networking for the business, because it is free and because people are on it constantly. Word of mouth travels quicker than anything, if someone likes your site, they will tell their friends. Getting as many followers on Twitter is the name of the game. Once you have your following, then you can start marketing and draw more customers to your business.